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 | Music Videos:
Vanity or Necessity? Last month we discussed the secrets behind a successful video promotional campaign with Hip Music Video Promo. Now we get the inside scoop from 3 artists with successful videos in the marketplace. Are videos really necessary?
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David & Goliath Marketing:
Turning The Impossible
To Your Advantage In
5 Easy Steps Successfully releasing a record on a shoestring budget is a challenge but surprisingly doable once you focus on resourcefulness rather than lack of resources. Your band, fans & support team are “human capital” and should be viewed and used as assets. Musician Doug Hoekstra shows you how to marshal your team to reduce your overhead & increase your profits in 5 easy steps.
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 | How To Work With
A Prima Donna You’ve met them. You’ve worked with them and regretted it. Bands and lives have been destroyed by them. Prima Donnas are everywhere, like Starbucks and Wal-Mart – and if you expect to continue in the music industry, you better learn how to deal with them and your own inner Diva. Psychologist and organizational guru, Mike Jolkovski, PhD shows you how.
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Telling the Features
But Selling the Benefits Whether you’re selling toothpaste or music, your marketing message needs to inspire your customers. This month music marketing maven Peter Spellman shares techniques and magic selling words that will help you establish an emotional connection with your customers.
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 | February/March Happenings Check out this and next month's calendar for submission details for shows, festivals, events, compilations and other opportunities.
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